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Protect Your Assets campaign

| Published on July 4, 2016

Local ballet school and rugby team feature in law firm’s latest campaign

Ballet dancers from IDance in Bournemouth and players from Lytchett Minster Rugby Football Club starred in the Protect Your Assets campaign for Humphries Kirk solicitors.

Protect Your Assets is a visual campaign being rolled out across Dorset and Somerset from now until early 2017, to promote the law firm’s family department which offers legal expertise on divorce, finances, prenuptial agreements, property disputes and children issues.

The adverts can be seen in publications across the counties, on social media, buses and billboards. Katharine Jones, partner at Humphries Kirk, said: “We’re delighted with the outcome of the campaign. We wanted to be true to our brand and recognise that we are still traditional and professional solicitors – but with a personality!

“The family team includes experienced solicitors and advisors who are always on hand to help individuals with any legal issues they may have. We’re a firm which is focused on helping the communities which we work in and we thought it would be great to incorporate local people living in the area in the campaign too.”

Jamie Lee Mason, owner of IDance, along with ballet dancers Robyn Timms and Rachel May from Bournemouth and Lizzie Martin from Parkstone took part in a professional photoshoot for a unique take on protecting something important to them, Jamie commented: “I was absolutely thrilled to be asked to be part of the Protect Your Assets campaign. The whole experience was professional, creative, exciting and my students loved it too.”

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